Friday, December 14, 2012

Reason #267: $#@&#

Today's blog post was going to be about the Commercial Advertisement Loudness Mitigation, or CALM, Act, which went into effect this week and requires broadcast and cable TV stations to keep all their advertising at the same volume as their regular programming. It coasted easily through Congress in 2010, and was officially adopted by the FCC one year ago, but stations had an extra year to get their shit together before regular enforcement began.

It's a nice, simple story, and I knew from the start that it would make for a relatively light post. But right now, it seems frivolous to the point of insulting, and I just can't be bothered to waste time padding it out. I'm sure I'll have something interesting to say next week.

Further Reading

Wikipedia - Commercial Advertisement Loudness Mitigation Act

CALM law regulating TV commercial volume takes effect

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